History of Amsoil Inc. ...inspired by aerospace technology
During
Lieutenant Colonel Al Amatuzio's 25 years as an award-winning
jet fighter pilot, he gained a solid appreciation for the extraordinary
lubricants that protected the engines of the jets he flew. He
knew that only these lubricants, synthetic lubricants, could stand
up to the demanding operating conditions of jet engines and the
severe temperature extremes they encounter.
He knew also that the same outstanding performance
benefits synthetic lubricants provide for jet engines would prove
invaluable to car, truck and other internal combustion engines.
In the mid-1960s, Al Amatuzio began an intense
period of research and development. He assembled the industry's
most knowledgeable chemists and directed the formulation of the
first synthetic motor oil in the world to meet American Petroleum
Institute service requirements.
The
introduction of AMSOIL synthetic motor oil in 1972 set all-new
standards for motor oil quality. AMSOIL synthetic motor oil outperformed
conventional petroleum motor oils on all counts. It was clear
from the start that this innovative product would play a major
role in engine performance and engine life.
Today, virtually every other motor oil manufacturer
has recognized the superiority of synthetic lubricants and has
followed the AMSOIL lead with introductions of synthetic motor
oils of their own. They spend millions of dollars advertising
their "new" and "revolutionary" products.
No one, however, can match AMSOIL experience and technological
know-how. And no one delivers products like AMSOIL. Accept no
substitutes -- AMSOIL is "The First in Synthetics."
®
Products ...making
history with synthetics
AMSOIL formulates a wide selection of synthetic
lubricating oils for all types of engine and gear applications,
including those for specialized vehicles and severe operating
conditions. In addition, AMSOIL has developed sophisticated fuel
additives, filtration systems and other companion products that
supplement and extend lubricant performance. All are distributed
through a worldwide network of independent dealers.
This complete line of quality products
is recognized by countless private motorists, fleet managers and
industrial administrators as the best and most cost-effective
choice for increasing engine performance, reducing maintenance
and prolonging vehicle and equipment life.
Facilities ...geared for the 21st century
The AMSOIL corporate headquarters, manufacturing
plants, and main distribution center are located in Superior,
Wisconsin, with several regional warehouses strategically located
throughout North America and overseas. These facilities cover
a total of more than 300,000 square feet.
The
state-of-the-art lubricant production plant contains materials
blending and bulk storage facilities, as well as high-speed canning
lines and packaging equipment. A separate plant is thoroughly
equipped with specialized tools and machinery for the manufacture
of AMSOIL's various air and oil filters. The main warehouse serves
as the hub of a global distribution network; bottles, cases, drums
and totes bearing the AMSOIL label are shipped worldwide. Capacity
is geared to meet projected market demands decades away.
The AMSOIL administrative functions are
centrally located and outfitted with the latest in communications
and information processing equipment.
The entire complex is staffed by a cooperative,
knowledgeable and well-disciplined team of approximately 200 employees.
AMSOIL's professionals are ready, willing and able!
Research and Development ...expanding the technological frontier
Research
and testing are high priorities at AMSOIL. Our research and development
facilities are staffed by specialists in every facet of synthetic
lubricant technology. The chemical and engine-test laboratories
are well equipped with the sensitive analytical instruments needed
for design and development of the world's finest oils.
Quality assurance test procedures are rigorous
and begin with analysis of every raw material that enters the
plant. Both during new product development and as a continuing
control on the manufacturing process, AMSOIL lubricants are subjected
to an exhaustive series of standardized industry tests, including
those that measure film and shear strength, flashpoint, volatility
and high- and low-temperature viscosity.
No other lubricant manufacturer in the world
matches the high quality standards set by AMSOIL, and all AMSOIL
synthetic lubricants exceed industry specifications by a wide
margin. Our 100% American-made products pass even Europe's more
stringent tests with "flying colors."
Field Testing ...proven superior in actual service
Even
the most comprehensive lab testing must be validated in the field.
AMSOIL products are proven in intensive field demonstrations involving
automobiles, trucks and commercial and industrial equipment in
real-world service situations. Long-range studies have involved
vehicles requiring the most severe lubricant applications: taxicabs,
delivery fleets, police and emergency vehicles, over-the-road
trans-ports and heavy-duty construction and industrial machinery.
Results
of tests performed under these extreme operating conditions demonstrate
that AMSOIL products reduce engine wear, decrease maintenance
time, maximize fuel efficiency and increase fleet cost effectiveness.
The final, conclusive proof of any lubrication
product is, of course, the superior performance acknowledged by
satisfied consumers and cost-conscious fleet managers.
Environmental Impact ...leaving a cleaner planet to our children
As
our world strengthens its environmental policies and grapples
with pollution issues, the ecological wisdom of using synthetic
lubricants becomes obvious. AMSOIL synthetic motor oils outlast
regular petroleum-based oils by as much as eleven times. These
remark-ably long drain intervals help ease the world's waste-disposal
problem: users of synthetics simply have much less oil and fewer
plastic containers to deal with. The combined use of AMSOIL motor
oil, air and oil filters and engine oil analysis has now made
one-fill, zero-waste lubrication a reality. The superior lubricity
of AMSOIL products means much less friction, drag and wear on
critical engine parts. The resulting improvement in fuel efficiency
and reduction of emission levels contribute to the conservation
of natural resources and protection of the atmosphere. Additionally,
AMSOIL has made the technology of biodegradability a top research
priority, with encouraging recent successes.
AMSOIL INC. is determined to meet the challenge
of the lubrication industry's environmental responsibilities head
on. Our long-standing quality products lead the way to a greener,
healthier planet for the next generation.
Our World Relies on Technology...
...to meet ever-increasing demands of transportation,
manufacturing and industry. The use of high-quality synthetic
lubricants to meet these demands has grown steadily. However,
tomorrow's needs will be different from today's. AMSOIL INC. anticipates
these needs and will remain on the leading edge of new developments.
As engineering and automotive technologies progress
and generate higher performance machinery, it is certain that
synthetic lubrication will be the ONLY choice for most applications.
AMSOIL will maintain its Commitment To Excellence and continue
to set the standards by which other lubricants are judged.
AMSOIL has been the leader in quality synthetic
lubrication for three decades, and will continue to introduce
dynamic and innovative products to meet the challenges of the
21st century.
During
Lieutenant Colonel Al Amatuzio's 25 years as an award-winning
jet fighter pilot, he gained a solid appreciation for the extraordinary
lubricants that protected the engines of the jets he flew. He
knew that only these lubricants, synthetic lubricants, could stand
up to the demanding operating conditions of jet engines and the
severe temperature extremes they encounter. 
The
introduction of AMSOIL synthetic motor oil in 1972 set all-new
standards for motor oil quality. AMSOIL synthetic motor oil outperformed
conventional petroleum motor oils on all counts. It was clear
from the start that this innovative product would play a major
role in engine performance and engine life.
...making
history with synthetics
The
state-of-the-art lubricant production plant contains materials
blending and bulk storage facilities, as well as high-speed canning
lines and packaging equipment. A separate plant is thoroughly
equipped with specialized tools and machinery for the manufacture
of AMSOIL's various air and oil filters. The main warehouse serves
as the hub of a global distribution network; bottles, cases, drums
and totes bearing the AMSOIL label are shipped worldwide. Capacity
is geared to meet projected market demands decades away.
Research
and testing are high priorities at AMSOIL. Our research and development
facilities are staffed by specialists in every facet of synthetic
lubricant technology. The chemical and engine-test laboratories
are well equipped with the sensitive analytical instruments needed
for design and development of the world's finest oils. 
Even
the most comprehensive lab testing must be validated in the field.
AMSOIL products are proven in intensive field demonstrations involving
automobiles, trucks and commercial and industrial equipment in
real-world service situations. Long-range studies have involved
vehicles requiring the most severe lubricant applications: taxicabs,
delivery fleets, police and emergency vehicles, over-the-road
trans-ports and heavy-duty construction and industrial machinery.
Results
of tests performed under these extreme operating conditions demonstrate
that AMSOIL products reduce engine wear, decrease maintenance
time, maximize fuel efficiency and increase fleet cost effectiveness.
As
our world strengthens its environmental policies and grapples
with pollution issues, the ecological wisdom of using synthetic
lubricants becomes obvious. AMSOIL synthetic motor oils outlast
regular petroleum-based oils by as much as eleven times. These
remark-ably long drain intervals help ease the world's waste-disposal
problem: users of synthetics simply have much less oil and fewer
plastic containers to deal with. The combined use of AMSOIL motor
oil, air and oil filters and engine oil analysis has now made
one-fill, zero-waste lubrication a reality. The superior lubricity
of AMSOIL products means much less friction, drag and wear on
critical engine parts. The resulting improvement in fuel efficiency
and reduction of emission levels contribute to the conservation
of natural resources and protection of the atmosphere. Additionally,
AMSOIL has made the technology of biodegradability a top research
priority, with encouraging recent successes.
